HITEC 2026 New York City, NY Regional Event hosted by SAP

• In this opening keynote, Ada Agrait, Global Chief Marketing Officer at SAP, shares her journey from her roots in Puerto Rico, to becoming one of the first Latina CMOs in the global tech industry. Her story is grounded in a core belief: your heritage, perspective, and lived experience are leadership strengths. Shaped by her family’s entrepreneurial spirit, she learned the value of hard work early on. Her message to Latino leaders is clear - what sets you apart is your superpower - stay true to yourself and you deserve a seat at the table.