Proud Roots, Powerful Leadership: Intentional Growth in the Age of AI

In this opening keynote, Ada Agrait Global Chief Marketing Officer at SAP shares her journey from her roots in Puerto Rico, to becoming one of the first Latina CMOs in the global technology industry. Shaped by her family’s entrepreneurial spirit and years leading through technological disruption, she learned early the value of hard work, agility, and intentional growth. Her story is grounded in a core belief: what makes us human—our heritage, perspective, and lived experience—are our greatest leadership strengths. As AI accelerates scale and speed across industries, she reminds leaders that while we are responsible for delivering business growth, that growth must be rooted in our shared human experience.

Location:

SAP Office - 52nd Foor

10 Hudson Yards, Manhattan, NY

Room: