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Seattle Summit 2018 speaker Dona Sarkar
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Dona Sarkar

Dona Sarkar,

Head of Windows Insider, Microsoft

If you need it, Dona will happily throw you out of your airplane, er, comfort zone. Fueled by black coffee, pink wine and the feeling that's she's living a Freaky Friday situation with the most lucky person in the world, her mission is to help ambitious people get out of their comfort zones and live 9 lives in this one.

She spends her days engineering software as the Chief #NinjaCat of the Windows Insider Program at Microsoft and writing fiction (which turns out to be kind of the same thing), and also designing fashion and saying words. Fast Company named her one of the Most Productive People despite her tremendously chaotic life. She loves making new friends so come say hi--and be prepared to dispatch your parachute :)

Talk: Spin Your Tale: The Fiction Writers’ Guide to Telling YOUR Story People are talking about you behind your back. Everyone is doing it: Your friends. Your co-workers. Your management. People you don’t even know!

What are they saying? (What? You don’t know?!!) Whether you like it or not, your name has a brand attached to it. Like Jeff Bezos (you know, the CEO of a tiny company called Amazon with a VERY strong brand) says, “Your brand is what people say about you when you’re not in the room.”

Here’s the kicker though: You can't control your brand. It’s what OTHER PEOPLE think, say and feel about you.

However, you CAN craft and control your story. Your story is the thing that leads to your brand. If you don’t tell people the story you want them to repeat about you—they'll absolutely make one up for you. Without your input.

You probably spend a lot of time working to ensure your reputation is solid. But how much time do you spend thinking about how that work is perceived?

Once you understand the world’s perception of you, you can craft the story and spin the tale you want being told about you. Then will people call on you for the kinds of opportunities that someone of your skillset has earned through your hard work!

People who spin their tale have made it big in this world: no matter what they do for a living. Where they come from. Who they know.

All that mattered was how they told their story.

YOU can do it too. Using a formula we've tested on a whole bunch of people (many just like you), you can join them.

Come spend 30 minutes with us and Spin Your Tale.


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