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The Digital You, Presented by Salina Rivera
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The Digital You, Presented by MIYAN Media

The Digital You program, delivered by executive and corporate branding expert, Salina Rivera, is part of HITEC’s pushing up mission. The program 
is series held during the Leadership Summits. 

We are committed to positioning our members for digital excellence and showcasing the importance of developing, managing and growing 
powerful personal brands online.



HITEC is pleased to offer it's members the opportunity to register for one of the following three 90 minute concurrent sessions
being offered at the 2017 Silicon Valley. Leadership Summit November 1-3, 2017 from 12:45 pm-1:45 pm:

Registrants will be prompted during the registration process to make a selection of which session they prefer to attend.



Define, Design and Deliver Your Personal Brand Online 

Your online brand is your first impression. In this 60-minute session, you will get everything you need to build and grow an online 
personal brand that gets the attention and engagement from the prospects you want to connect and do business with.  You will be guided
through the key steps of personal brand building and shown how to build your expert brand online.

Whether you are looking to assert yourself as an expert, pivot your career or simply stand out, this program has what you need. 
This session is perfect for executives, entrepreneurs, sales professionals, CEOs, business professionals, speakers, advisers, and anyone 
who wants to really stand out online. 


Agenda Overview

1. Defining Your Brand - The first step in branding is to understand what your brand is and who your brand should appeal to. Understand 
the professional and personal characteristics that make you unique, and synthesize these into a personal mission and mantra that is 
clear and easy to communicate. Defining your brand involves self-discovery and awareness of your hidden talents, skills and characteristics.

2. Designing Your Brand – Designing your brand is about making you stand out. Create a brand that people fall in love with based on 
branding techniques that have been tried and proven. This stage shows you how to design a brand that is credible, emotional and 

3. Delivering Your Brand Online – Delivering your brand is about knowing how to bring your brand to life online in a powerful 
way. Your online brand can create a good, bad or mediocre impression. Learn how to use LinkedIn, the top social media and internet 
marketing tool for business, to grow your brand. These branding techniques and strategies can be applied across all other social media platforms. 

Take the next step to building a powerful brand online using social media and internet marketing tools that positions you as a thought leader in your field by registering for this session today!

Session Time: Thursday, November 2, 12:45 pm - 1:45 pm 


About Salina Rivera

Salina Rivera is the Founder & CEO of MIYAN media, a Digital Marketing Agency and the Chief Experience Officer (CxO) for the Hispanic IT Executive
Council. Businesses and C-Level Executives seek MIYAN media to develop their Digital A Game. Her approach with every client is unique, but her
commitment the same: to deliver the perfect mix of long-term digital marketing solutions. Her passion is to create exciting new ways to connect
people and expand the boundaries of where a digital brand can go. Salina possesses a wide and diverse range of experience in government, private-
sector business and non-profit organizations. Ms. Rivera earned a B.A. in Marketing from Oakland University, an M.B.A. from Walsh College and two advanced
digital marketing certificates from the University of San Francisco and Harvard Business School. This ambitious woman has parlayed her well-
rounded education, steadfast commitment, keen business acumen and international relations expertise from living/working in Japan and Mexico for
seven years into a proven record of success. For over twelve years, Salina served as Lead Marketing Strategist for Oakland County, MI, Information
Technology, where she used her skills to transform and manage thriving Michigan eGovernment conversion; Gov-to-Gov Cloud Solutions Programs;
Marketing Collateral Design and Development Creation, Sales Strategy and related Public Relations projects. Furthermore, she was named as one of
Oakland County Executive, L. Brooks Patterson's “Elite 40 Under 40,” a program which recognizes young professional and executive leaders who have achieved success and excellence in their field.

Platinum & Gold Corporate Partners