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The Digital You, Presented by Salina Rivera
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The Digital You, Presented by MIYAN Media

HITEC is pleased to offer it's members the opportunity to register for one of the following three 90 minute concurrent sessions
being offered at the 2017 D.C. Leadership Summit on Thursday, August 24, 2017 from 11:00 am-12:30 pm:

Registrants will be prompted during the registration process to make a selection of which session they prefer to attend.

Program Overview

The Digital You program, delivered by executive and corporate branding expert, Salina Rivera, is part of HITEC’s pushing up mission. The program
is a two-part series held during the Leadership Summits. 

We are committed to positioning our members for digital excellence and showcasing the importance of developing, managing and growing
powerful personal brands online.  


  • Digital You Part 1 - Define, Design and Deliver Your Personal Brand Online
    HITEC Dallas Leadership Summit, April 6-7, 2017
    Through an interactive presentation HITEC leaders were challenged to define their personal brands and who they should appeal to, techniques for design a brand that is credible, emotional and memorable, and learned how to use LinkedIn, the top social media and internet 
    marketing tool for business, to grow their brand.

  • Digital You Part 2: Monitor, Measure and Maximize Your Personal Brand Online
    HITEC D.C. Leadership Summit, August 24-25
    This session will help attendees maximize exposure for their personal brands online.
    Register for this session today!

Take the next step to building a powerful brand online using social media and internet marketing tools that positions you as a thought leader in your field by registering for this session today!

Session Time: Thursday, August 24, 11:00am - 12:30pm 


About Salina Rivera

Salina Rivera is the Founder & CEO of MIYAN media, a Digital Marketing Agency and the Chief Experience Officer (CxO) for the Hispanic IT Executive
Council. Businesses and C-Level Executives seek MIYAN media to develop their Digital A Game. Her approach with every client is unique, but her
commitment the same: to deliver the perfect mix of long-term digital marketing solutions. Her passion is to create exciting new ways to connect
people and expand the boundaries of where a digital brand can go. Salina possesses a wide and diverse range of experience in government, private-
sector business and non-profit organizations. Ms. Rivera earned a B.A. in Marketing from Oakland University, an M.B.A. from Walsh College and two advanced
digital marketing certificates from the University of San Francisco and Harvard Business School. This ambitious woman has parlayed her well-
rounded education, steadfast commitment, keen business acumen and international relations expertise from living/working in Japan and Mexico for
seven years into a proven record of success. For over twelve years, Salina served as Lead Marketing Strategist for Oakland County, MI, Information
Technology, where she used her skills to transform and manage thriving Michigan eGovernment conversion; Gov-to-Gov Cloud Solutions Programs;
Marketing Collateral Design and Development Creation, Sales Strategy and related Public Relations projects. Furthermore, she was named as one of
Oakland County Executive, L. Brooks Patterson's “Elite 40 Under 40,” a program which recognizes young professional and executive leaders who have achieved success and excellence in their field.

Platinum & Gold Corporate Partners