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Facing the Digital Challenge Hosted by Softtek
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Facing the Digital Challenge Hosted by Softtek


Digital technology helps global businesses to manage operations, collect and analyze data and enhance the customer experience. Effective deployment of these tools requires standardization to ensure brand consistency, coupled with flexibility to accommodate local requirements. Ease of use is also essential to enable access to technology at all levels of the organization. This session will explore Chili’s experience in developing and deploying a global Digital Customer Experience (DCE) platform that allows the chain to centralize data collection and analysis and support a wide range of franchise operators.


Marcos Jimenez, CEO, Softtek

Jorge Pederzini, Global Director for Brinker International

Platinum & Gold Corporate Partners